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Please send me a direct message if you have any questions regarding collaboration. I will answer all inquiries within 48 hours.
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MONTHLY
CONTENT CREATION
Social media marketing, which involves showcasing your brand through visual communication online, has become as crucial as in-person communication, and in some cases, even more vital. Its absence could lead to weaker sales results and even the gradual disappearance of a brand.
When can we determine that implementing social media strategies leads to success?
It is when these strategies are unique, valuable, and engaging. When they are thoughtfully aligned with the company philosophy and ethics. And most importantly, when they yield tangible results!
Successful content marketing comprises several elements, beginning with the company history itself – the people who are part of it, the passion that makes the project distinctive and robust, the daring and creative ideas that capture attention and inspire engagement. After publication, factors like the timing of posts, graphic design, and other visually appealing elements play a crucial role. Above all, they significantly contribute to the company development in the online realm.
However, to achieve a consistent and sensible end result, a deep dive into psychology of retail is essential.
Understanding the psychology of sales
Understanding everything that influences the recipient’s well-being, and subsequently their purchasing decisions, is pivotal.
The ultimate outcome is coherence, leading to increased sales and frequent, mutually engaging communication – the current necessity. Understanding how sales psychology influences buyers behavior is a wide-ranging field and can’t be substituted with a couple of attractive posts or engaging reels. Also, building an online identity takes time, something that co-managers or company directors typically lack.
After years of working in well-known and vibrant environments, it has become evident to me that, whether a business is small or a large corporation, the responsibility for social marketing typically resides within the company rather than being outsourced to subcontractors. However, not everyone possesses expertise in this field, and that is where the challenge begins.
RESTAURANTS
Tailored monthly content creation is an excellent option for individuals and businesses looking to establish an active social media presence, but lacking the time, resources, or ideas to craft compelling marketing materials.
After understanding your niche and audience, this marks the primary step towards enhancing the quality of published content and communication. Often, the visible results emerge within a month or two, as shown in the report below. After revamping their social media presence, the client experienced a notable surge in reach and customer interest in provided services.
In October 2023, Colombo Kitchen Restaurant which I have worked was awarded the best Sri Lankan Restaurant of the year at the Good Food Awards 2023 in London. The restaurant’s current promotional strategy heavily relies on influencer marketing through social media, successfully capturing the attention of local and national clients. The social branding I have had the pleasure to develop seamlessly aligns with the restaurant’s style and customer preferences.
HAIRDRESSING
Large corporations also benefit from monthly content creation, particularly in leveraging planned events to generate remarkable content.
I have been privileged to create monthly content for Headmasters, the UK’s leading hair salon chain in London, where I bring the hairstyling community together and I have been inspiring everyone each day over the past two years
Monthly content creation is an excellent solution for large corporations. Despite the wealth of ideas from planned and ongoing events, many remain unimplemented or go unnoticed due to limited number of professionals available to work in-house and out at the events.
BEAUTY & AESTHETICS
I feel exceptionally confident when it comes to culinary and hairdressing content. However, it is important to highlight where my journey commenced – in beauty and cosmetology. At each workplace, I poured my dedication and passion into both the treatments I administered and the visual content I created.
In 2021, during my employment at WT Skin, I recognised the potential impact of the materials I produced. This led me to pursue my ‘new’ passion, ultimately specialising in enhancing companies’ online presence.
* Video content created by myself.
I look back with great pleasure at the places which enabled me to develop my marketing skills – Bombshell Consultancy, Lady Wimbledon, Beauty Be Mine, Elenique Skin Clinic, and WT Skin. These experiences have nurtured my passion for the beauty industry, one that continues to this day.
BEHIND-THE-SCENES
