9 YEARS
ANNIVERSARY
In 2025, I mark 9 years working within the beauty sector here in London. It has been fantastic 9 years of gaining my experience, building relationships as well as projects without which I would not get to the place where I am now, and to leaders who I work with. Here are some of the projects I am most proud of.
01.01.2025
HEADMASTERS 2025 CAMPAIGN RELEASE
The premiere of the Headmasters 2025 campaign, for which I prepared the official video of the collection as well as the annual visual strategy for its launch on social media platforms. Additionally, during the shooting days, I was responsible for preparing behind-the-scenes materials to be used for PR purposes throughout 2025.
21.09.2023
PHOTOGRAPHIC AWARDS LONDON
Creating Canon video content during the annual Photographic Awards, including an official video showcasing behind-the-scenes footage, the final styles of the finalists’ work, photo highlights, and a social media cover. Out in January 2025.
16.09.2024
HM SOHO REOPENING, LONDOn
An engaging social media cover for the grand reopening day, highlighting captivating stories, vibrant photos, and a voice-over video that truly reflects the energy and atmosphere of the event.
12.09.2024
HM EARLSFIELD REOPENING, LONDON
A dynamic social media cover for the grand reopening day, showcasing engaging stories, photos, and a voice-over video that perfectly captures the energy and spirit of the event.
10.09.2024
MANAGERS STRATEGIC PLANNING EVENT, LDN
Creating mobile video content during the seasonal MSP, as well as providing managers, franchisees, and directors with a social media update, where I discussed the importance of online presence, social media communication, and the results of the 2024 social campaigns.
5-8.08.2024
HM 2025 CAMPAIGN LONDON
Creation of behind-the-scenes photo and video content to promote and showcase the Headmasters 2025 collection and blow-dry menu. Social media coverage includes each look, blow-dry techniques, and Colour Sale video content. All materials were produced during four shooting days, edited, and planned for 2025.
3.07.2023
BHBA 2023, LONDON
On the 3rd of July 2023, together with Headmasters marketing team we were awarded for the Marketing Campaign of The Year at the British Hairdressing Business Awards 2023 hosted by HJ’s at London’s Park Plaza Westminster Bridge.
6.07.2024
A-LIST & HONOURS HEADMASTERS DINNER
Creating video and photo content of the atmosphere at Headmasters’ prestigious A-Lister & Honours Congratulatory Evening—an event celebrating the finest talent within its stylist community for 2023/2024. Held at the elegant Century Club in London, the evening showcased the hard work, creativity, and dedication of Headmasters’ elite stylists.
8.05.2024
HM CLAPHAM JUNCTION GRAND REOPENING
Designing social media visuals at the grand reopening of the Headmasters Clapham Junction salon, including scripted voiceover video and photo content from the event. Preparing materials to promote upcoming offers.
3.05.2024
HM PUTNEY REOPENING
Crafting a social media cover for the grand reopening of the Headmasters Putney salon, which includes creating video and photo content of the day, as well as content for upcoming offers.
30.04.2024
DERBY CONTENT DAY
Searching for hair inspiration and planning the production accordingly. Creating photo and video content, as well as writing all scripts for voice-over short-form videos produced by me on the day, to promote the Epsom Derby and Ascot social marketing campaign.
14.03.2024
SOCIAL MEDIA COURSE RELEASE DAY
Teaching a group of Headmasters’ hair stylists about the importance of authentic online presentation, the power of content, and all aspects of social media.
24.01.2024
HM EPSOM REOPENING
A social media cover for the grand reopening day, featuring engaging stories, photos, and an ASMR video effect capturing the atmosphere and essence of the day.
18.01.2024
BLOW-DRY DAY
Creating educational content for all stylists to learn and promote Headmasters’ 2024 Blow-Dry Collection. Filming the day using an iPhone 14 Pro.
17.01.2024
GHD CHRONOS LAUNCH
Content creation at an exclusive pre-launch event of the GHD Chronos at the Headmasters London Academy.
10.01.2024
HM AWARDS ’23
Coordinating venue setup, delivering video content showcased to the audience, and taking the lead on all aspects related to nighttime social media.
September 2024
UGC AT WT SKIN, RICHMOND LONDON
Creating a collection of raw images and videos, as well as edited social short-form videos, scripted voice-over videos, and digital screens that the company used to promote upcoming events and offers.
AUGUST 2024
UGC AT WILLIAM THOMAS GAUGHAN, BARNES LDN
Creating a collection of raw images and footage, as well as edited short-form videos, scripted voice-over, and digital displays—all used by the company to showcase upcoming events and promotions.