In 2025, I mark 9 years working within the beauty sector here in London. It has been fantastic 9 years of gaining my experience, building relationships as well as projects without which I would not get to the place where I am now, and to leaders who I work with. Here are some of the projects I am most proud of.
The premiere of the Headmasters 2025 campaign, for which I prepared the official video of the collection as well as the annual visual strategy for its launch on social media platforms. Additionally, during the shooting days, I was responsible for preparing behind-the-scenes materials to be used for PR purposes throughout 2025.
Creating Canon video content during the annual Photographic Awards, including an official video showcasing behind-the-scenes footage, the final styles of the finalists’ work, photo highlights, and a social media cover. Out in January 2025.
An engaging social media cover for the grand reopening day, highlighting captivating stories, vibrant photos, and a voice-over video that truly reflects the energy and atmosphere of the event.
A dynamic social media cover for the grand reopening day, showcasing engaging stories, photos, and a voice-over video that perfectly captures the energy and spirit of the event.
Creating mobile video content during the seasonal MSP, as well as providing managers, franchisees, and directors with a social media update, where I discussed the importance of online presence, social media communication, and the results of the 2024 social campaigns.
Creation of behind-the-scenes photo and video content to promote and showcase the Headmasters 2025 collection and blow-dry menu. Social media coverage includes each look, blow-dry techniques, and Colour Sale video content. All materials were produced during four shooting days, edited, and planned for 2025.
On the 3rd of July 2023, together with Headmasters marketing team we were awarded for the Marketing Campaign of The Year at the British Hairdressing Business Awards 2023 hosted by HJ’s at London’s Park Plaza Westminster Bridge.
Creating video and photo content of the atmosphere at Headmasters’ prestigious A-Lister & Honours Congratulatory Evening—an event celebrating the finest talent within its stylist community for 2023/2024. Held at the elegant Century Club in London, the evening showcased the hard work, creativity, and dedication of Headmasters’ elite stylists.
Designing social media visuals at the grand reopening of the Headmasters Clapham Junction salon, including scripted voiceover video and photo content from the event. Preparing materials to promote upcoming offers.
Crafting a social media cover for the grand reopening of the Headmasters Putney salon, which includes creating video and photo content of the day, as well as content for upcoming offers.
Searching for hair inspiration and planning the production accordingly. Creating photo and video content, as well as writing all scripts for voice-over short-form videos produced by me on the day, to promote the Epsom Derby and Ascot social marketing campaign.
Teaching a group of Headmasters’ hair stylists about the importance of authentic online presentation, the power of content, and all aspects of social media.
A social media cover for the grand reopening day, featuring engaging stories, photos, and an ASMR video effect capturing the atmosphere and essence of the day.
Creating educational content for all stylists to learn and promote Headmasters’ 2024 Blow-Dry Collection. Filming the day using an iPhone 14 Pro.
Content creation at an exclusive pre-launch event of the GHD Chronos at the Headmasters London Academy.
Coordinating venue setup, delivering video content showcased to the audience, and taking the lead on all aspects related to nighttime social media.
Creating a collection of raw images and videos, as well as edited social short-form videos, scripted voice-over videos, and digital screens that the company used to promote upcoming events and offers.
Creating a collection of raw images and footage, as well as edited short-form videos, scripted voice-over, and digital displays—all used by the company to showcase upcoming events and promotions.
The social marketing re-branding that seamlessly aligns with the restaurant’s style and customer preferences. Organically re-boosting engagement through engaging reels and in-house taken photographs.
Social media strategy planning at The Wimbledon Love Ball hosted by Lady Wimbledon. Event planning and delivery.
In 2020 I founded my independent publishing house, NC Publishing. NC Smartkids products are dedicated to children aged 2 and over and will be a perfect aid to start their learning adventure!
Event strategy planning and delivery for Portfolio Day at Sky, designed for students from Flatiron School. The day promises a series of engaging presentations, insightful talks, and an inclusive tech tour.
Event strategy, planning, and delivery of the Women Driven Development conference hosted at Sky HQ. Managing all aspects of the event, including AV, catering, security, bookings, photography, as well as setting up an agenda featuring inspiring and enlightening panels with leaders from organisations such as Women Driven Development, Scala in The City, Flatiron School, BBC, Deliveroo, and Twitter.
Oversee all aspects of event operations and coordinate closely with cross-functional departments to efficiently execute live concerts, corporate events and social events. Social media and content creation management.
Project development and events coordination. Management, event organisation, social media communication, and marketing. Media communication, negotiation, and visual management.
Established and managed a successful percussion band, overseeing marketing and promotion, event management, website development, visual and social media communication, business development, and financial management.
Initiating and fully organising charity events for children from the hospice. Acquiring sponsors, media communication, marketing, and artistic direction.